Although not a marketing campaign for a product or service this single post has created quite an impact on the internet and how business would instead market themselves.
On the 4th January 2019, marketer Christ Godfrey discovered that the record for the most amount of likes on a single instagram post was, at the time, just shy of 19 million. Thats when he thought of his egg-cellent idea, could something as simple as an egg get more likes? He later explained that an egg has no race, no gender or religion and was universally know. It transpired that not only would the instagram post hit 19 million likes in 9 days but it would hit over 54million likes (at the time of posting).
Hitting the World Record was just the first stage of Mr Godfrey’s ingenious plan. 2 weeks after the initial post a second egg was posted, but this time with a slight crack. The purpose? To show that fame isn’t all its cracked up to be! The initial purpose was to spread awareness for mental health and how peoples online presence might show the great lives they live but everyone is dealing with things behind the camera lens.
The owners of the page now use it to show Good news and funnies memes to help spread joy.
Whats your favourite marketing campaign of all times?